研究 Research

Online reputation matters for the majority of North American consumers, according to research released by 1&1 Internet Inc., a Web host. The survey, conducted by MaCorr Research, of more than 1,000 North American consumers, found that 80 percent of consumers regularly check the Internet for material about an online retailer, or “e-tailer,” before committing to a purchase. 

In this brief material, we introduce some works on source credibility theory, including trust model, reputation evaluation, rater system and applications.

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